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Romain Araud, Award-Winning Creative Director from Paris, Joins Dragon Rouge, Greater China 卓更上海創(chuàng)意總監(jiān)Romain Araud Award winning Creative Director Romain Araud joins the team in Shanghai after two and half years at Dragon Rouge Paris. In Paris, Romain led the ar

Romain Araud, Award-Winning Creative Director from Paris, Joins Dragon Rouge, Greater China

卓更上海創(chuàng)意總監(jiān)Romain Araud

 

Award winning Creative Director Romain Araud joins the team in Shanghai after two and half years at Dragon Rouge Paris. In Paris, Romain led the art direction for Asian cigarette brand Mevius and also worked on brand creation projects for various alcohol brands. In Shanghai, Romain will lead the creative work for our full roster of clients, some of which include Mengniu, Diageo, Tsingtao, The Coca-Cola Company and Mondelēz. 

 在加入卓更上海團隊之前，Romain Araud曾擔任卓更巴黎的創(chuàng)意總監(jiān)。在巴黎的兩年半間，Romain曾擔綱亞洲香煙品牌梅比烏斯（Mevius）的美術設計，并為多個酒類品牌的創(chuàng)立項目提供設計。在上海，Romain負責領導所有客戶項目的創(chuàng)意設計，包括蒙牛、帝亞吉歐、青島、可口可樂和億滋。

 Romain previously worked at Brand Union and Futurebrand for brands such as Havana Club, Heineken, Remy Martin, Nespresso, Pattex and an array of cigarette brands. He also has a wealth of experience of working with luxury brands like Givenchy, Jean-Paul Gaultier and Martel.

 此前，Romain曾在Brand Union和Futurebrand任職，服務過的品牌包括哈瓦那俱樂部、喜力、人頭馬、雀巢Nespresso、漢高百得以及一系列香煙品牌。他還擁有豐富的奢侈品品牌設計經驗，包括紀梵希、Jean-Paul Gaultier和Martel。 

 Having travelled worldwide, Romain, brings an international perspective to the team in Shanghai. His experience in photography, film and art direction will no doubt take the business in new and exciting directions in Asia.

 Romain在世界各地的游歷經歷，為上海團隊帶來了國際化的視野。而他在攝影、電影以及美術設計方面的深厚造詣，無疑會將卓更的亞洲業(yè)務帶往更新、更激動人心的方向。

 

作品：

美汁源淳萃

青島純生

 

  

ABOUT DRAGON ROUGE:

關于卓更

Dragon Rouge is a global design and innovation business that’s different to work with–and work for. We are a privately-owned, boutique-style consultancy with French heritage and an obsession for high-quality solutions. We use insights and creativity to help our clients achieve superior brand performance.

卓更是一家全球設計與創(chuàng)意咨詢公司，對于客戶和員工而言，卓更都是如此與眾不同。我們源自法國，是一家私營的精品式咨詢公司，執(zhí)著于提供優(yōu)質的解決方案。我們以洞察和創(chuàng)意，幫助客戶實現(xiàn)優(yōu)越的品牌表現(xiàn)。

We believe the best brands are those that go beyond expectations. They don’t just do the job – they go deeper and become the fabric of our lives. We work hard to build the brands that create more, that make a positive difference and have lasting value. These are the brands that deliver sustainable success and make the world a better, more rewarding place to be.

我們相信，最好的品牌必定是超越預期的，它不滿足于現(xiàn)狀，而是挖掘得更深，最終與我們的生活交織在一起。我們致力于品牌的打造，讓品牌能創(chuàng)造更多、產生積極的變化、擁有長久的價值。這樣的品牌，它的成功是可持續(xù)的，也會讓我們的世界變成更美好的家園。

Dragon Rouge is currently helping these clients and more build their brands in China and the Greater China region - Tsingtao, Coca-Cola, Mondelēz, Mengniu, Diageo, Shui Jing Fung Baijiu, Hyatt, General Mills and more strong consumer and corporate brands.

卓更目前正在協(xié)助以下客戶在中國大陸及大中華區(qū)打造他們的品牌：青島啤酒、可口可樂、億滋、蒙牛、帝亞吉歐、水井坊、凱悅酒店、通用磨坊以及其他知名的消費者品牌和企業(yè)品牌。