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破殼計(jì)劃丨Coding Life

設(shè)計(jì)方：宜空間設(shè)計(jì)
主持設(shè)計(jì)師：敖大
設(shè)計(jì)作品：Coding life丨破殼計(jì)劃
面積：80㎡
項(xiàng)目位置：陜西·西安
商業(yè)空間類型：科技生活類產(chǎn)品店鋪
品牌名稱：Coding life丨扣釘
主要材料：鋼結(jié)構(gòu)、木飾面、玻璃
Design Company: EASY SPACE DESIGN
Chief Designer: Jane Ao
Design work: Coding life 丨 Bre

破殼計(jì)劃，來源于一個(gè)創(chuàng)造新生命的理念，蛋殼為了保護(hù)，而破殼則為了新生。 Breaking shell program, derived from a concept: breaking the constraints of the eggshell to create a new life. 一個(gè)從無到有的設(shè)計(jì)靈魂，是店主的創(chuàng)業(yè)故事。以蛋殼為主題，用破殼做紀(jì)念，紀(jì)念店主第一次的創(chuàng)業(yè)人生，我們也叫它“不破不立”。 This shop is the first entrepreneurship of the shopkeeper. He gave up his old guaranteed job and established this small shop. Based on his inspiring story, the topic of “breaking shell” was selected to commemorate his first entrepreneurship. And this idea also matches an old Chinese saying “Without destroying the old, one cannot build the new”.

80㎡的商業(yè)空間，品牌名Coding life，中文直譯「扣釘」。解釋為用代碼記錄生活，品牌產(chǎn)品以智能生活類用品為主打。從logo的設(shè)計(jì)開始，就點(diǎn)明了我們對(duì)這個(gè)店鋪設(shè)計(jì)給予的關(guān)鍵詞，親切、主題、科技感。 The brand “Coding life”, with its Chinese transliteration "扣釘", is explained as “recording life with code”. The branded products are hi-tech daily use products, such as headsets, smart toys, AI speakers... Thus,from the beginning of the logo design, we emphasized the kindness and the sense of technology of the key words.

店鋪外觀設(shè)計(jì)，以鋼結(jié)構(gòu)的鏤空為基礎(chǔ)，與白色蛋殼弧面銜接，以蛋黃木飾面做延伸，三種元素的組合，完整的建立了一個(gè)蛋殼的主題造型，這是一個(gè)打破重生的新計(jì)劃，是主題，亦是店招。 The exterior design of the shop is based on the skeleton of steel structure, connected with the white curved surface of the egg shell which extends to the egg yolk veneer. This combination of the three elements completely established a egg shell theme which is a plan of breaking and birth.

從店鋪外部到內(nèi)部，從造型到使用，從展示到體驗(yàn)，再到收銀，原本就不大的店鋪里， 我們讓動(dòng)線成為了功能區(qū)域的劃分線，讓產(chǎn)品成為動(dòng)線上的主角，簡(jiǎn)潔、不失趣味。 From the outside of the shop to the interior, from the external modeling area to the internal use of the area, from the show area to the experience, and then to the cashier, all presented in this small shop.We let the circulation design divide different functional regions, so making the products as the focus on the way customers move through, which makes the circulation design concise, without losing entertaining.

另一方面，整個(gè)店鋪以最大化的空間利用率，放置了產(chǎn)品展示柜，原木色與白色蛋殼的組合，在燈光的調(diào)節(jié)下，呈現(xiàn)著舒適親切的店鋪氛圍。 On the other hand, a arc showcase was placed to maximize space utilization. The wood color and white eggshell combination, regulated by the lighting, present a comfortable atmosphere in the shop.